...Tomorrow another dream will start
Curated by Wild Life Archive
July 15 - July 22, 2023
2831a Mission St.
Et al. etc.

Opening July 14, 5-9pm
Afterparty 9pm - late at Bar Part Time

Soundtrack: Khotin

Graphic design: Daniel Lucas 

Poster designed by Yves Uro

Et al. is pleased to invite you to a party celebrating the San Francisco Art Book Fair and the opening of ...Tomorrow another dream will start - an exhibition curated by Wild Life Archive.

...Tomorrow another dream will start presents a survey of 1980’s nightclub ephemera from the Mediterranean island of Ibiza, focused primarily on the promotional posters distributed throughout the island during the summer season to publicize some of the world’s most renowned nightclubs of the era including Pacha, Amnesia, KU and Glory’s to name a few.

The Balearic Islands had long been a bohemian escape attracting both pleasure seekers and those in search of refuge from repressive political regimes. Ibiza in particular became a utopian paradise offering new arrivals both sanctuary and likeminded community. Hedonistic pursuits were soundtracked via jazz bars during the 1950’s, psychedelic happenings in the 1960’s and with the arrival of nightclubs on the island in the 1970s. By the 1980’s both free spirited holiday makers and the European jet-set had joined the party, further enhancing the uniquely decadent atmosphere that could be found nightly across the islands dance floors. Patrons danced with wild abandon under the stars at open air disco’s like KU and Amnesia while listening to the local DJs eclectic mix of genres encompassing pop, rock, classical, new beat, house and flamenco among others, a discerning anything-goes selection that would in time become known as the Balearic Beat.

The posters themselves were offset printed in small quantities and used only for promotional purposes. The poster design, briefed in-house or commissioned to a freelance artist was most often a mix of hand drawn illustration and graphic design centered around the club logo and theme of the night e.g. ’Luna Lena’, ‘Summer Dream’ and ‘Noche Romantica’. The few posters that remain in private hands today help to further document the collective history of dance music culture. They also act as memories, inspiration and are beautiful pieces of art in their own right.